IHop is catching heat after a Mother's Day promotion fell flat as a pancake.
To celebrate the annual holiday, the international House of Pancakes tweeted a sonogram of a pregnant woman's stomach. But instead of a growing fetus, the woman's womb housed a stack of pancakes topped with butter. Accompanying the photo was a caption that read, "If you have pancakes in your tum tum, does that make you a pancake mum mum?"
The post racked up more than 1,100 retweets and countless disparaging comments like, "This joke is so bad it’s offensive" and "I would like to personally fire whoever sent this tweet out." Others took aim at IHop's marketing people, saying things like, "Who thought this was a good idea?" and "Get help with your social media campaigns." One person commented, "If you guys need a new social media person I’m available. My only qualification is that I promise I won’t post something like this."
Is the tweet offensive, or just dumb?
Photos: Getty Images